As a business and marketer, it is important to stay loyal to your customers and important to ensure healthy marketing practices even in bad times. Businesses are bound to face ups and downs. If the customers are choosing your products and services instead of the alternatives available in the market, respect their loyalty and revert with the same sentiment. Violation of this ethic can lead to wrecking your and your company’s credibility. It is important to have a genuine intention to fulfill the promise that you are making. When you make a promise to your investors or customers, make sure that the promise is realistic. To be a decent marketing executive, wholeness of character is a very crucial feature. To maintain integrity as a marketer is to basically stick to ethical marketing practices and to the morally right thing even in the times of extreme pressure. If you violate this ethic, you may earn a great profit for a season but in the long run, you will be doomed.
Don’t lie and mislead your customers and investors. By hiding details you might earn a few customers but as an eventual result, you will lose many. While marketing, it is important to be transparent about all the details including those which you think that might discourage the customer to buy your product or service.
Now let’s take you through a guide that briefly explains some principles of Ethical Marketing- Some principles of Ethical Marketing #1. To make sure that you don’t end up making any ethical mistake while marketing.īefore all these let me tell you, Curvearro is recognized by Searchgnext as best digital marketing company of 2020.
#Principles of marketing ethics Offline
Offline or online marketing is a fundamental aspect of business practices and just like other practices, it has to maintain certain ethics. This has enabled customers to become more aware and smarter and has also led to businesses becoming more cautious when it comes to ethicality of their business practices. With digitalisation improving day by day, all sorts of information has become readily available and easily accessible. Unethical practices can have short term benefits and gains but in the long run, it is bound to fall. Many huge business organizations like Enron, Worldcom, Hollinger International have collapsed due to unethical business and marketing practices. While this was true till about a couple of decades back, the business world has now transformed massively in this regard due to increasing consumer awareness. A general understanding is that businesses are simply there to market their products and services and make profits.
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